• Committed to deeper relationships and exceptional performance.

    We share a passion for driving results and partnering with clients to realize their most important goals.




    "However beautiful the strategy, you should occasionally look at the results."

    - Sir Winston Churchill


    Luna Strategies collaborates with business owners, C-level executives and investors to identify and create growth opportunities, deliver solutions and drive results.

    As companies pursue growth or face a critical inflection point, they can benefit tremendously from gaining an outside perspective on strategic issues. As an experienced and objective partner, Luna Strategies helps leaders define and articulate their strategic goals, develop a tactical plan that transforms ideas into action and work with the team to make sure the plan is executed successfully.
    Whether it’s a high-growth company needing to build capacity, a mature family-owned company contemplating transition to the next generation, or a private equity firm needing an objective view of the issues and opportunities facing their portfolio companies, Luna Strategies has the experience and insight required to navigate clients towards their best performance.
    While each relationship is unique and tailored to the individual and business, Luna Strategies is often retained as a strategic advisor and thought partner working with key leaders on a host of business-critical topics. Additionally, we serve as board members for companies seeking strategic input, broad business experience, and strong financial acumen. Our consulting assignments focus on:

    • Growth and capacity building
    • Leadership succession and transition
    • Talent acquisition and development
    • Capital formation and allocation
    • Monetization and exit planning
    • Risk assessment and mitigation


    Gina Luna, a recognized leader with invaluable business insight, is a trusted advisor to CEOs and business owners. As CEO of Luna Strategies, Mrs. Luna counsels companies and their leaders on complex strategic issues and growth initiatives. She has established a reputation of partnering with owners, boards, and management from a broad spectrum of industries to deliver solutions and drive results.


    Mrs. Luna is a member of the Board of Directors for Tetra Technologies, Inc. (NYSE: TTI), where she serves on the Audit Committee and the Nominating & Governance Committee. Tetra is a $1B oil and gas services company headquartered in The Woodlands, Texas; she has served on the board since July 2018. She is also a member of the Board of Directors of Melior Innovations, a materials technology company and Truss, a digital engagement company. Additionally, Gina serves as an advisor to several other privately held business owners and management teams.


    Prior to founding Luna Strategies, Mrs. Luna held senior executive roles with JPMorgan Chase. From 2009 to 2016, she served as Chairman of the Houston Market and Managing Director of Chase Commercial Banking. During her 22-year career, she was progressively promoted from management and business development roles to Chief Operating Officer for the regional Commercial and Investment Banking businesses, and to Chief Marketing Officer of the national Commercial Banking business, before assuming the Chairman role. She ran a $150+M revenue business, managed sizable teams, led marketing and communications, talent development, risk management, and strategic planning.


    As a dynamic, committed business leader, Mrs. Luna continues to be actively involved in supporting the community in which she works and lives. She is the founding Chairman of the Board for Houston Exponential (HX), an organization focused on building the innovation ecosystem in Houston. She played an integral role in raising the HX Venture Fund to support the HX mission and attract more venture capital to Houston. Gina is a member of the board of the Federal Reserve Bank of Dallas, Houston Branch, and is the Chairman of the Board of CHI St. Luke’s Health System. She also serves as a trustee of The Texas A&M Foundation, The Welch Foundation and Baylor College of Medicine. She was elected chairman of the Greater Houston Partnership in 2015 and served as chair of the nationally acclaimed workforce initiative, UpSkill Houston, from 2013 to 2017. She continues her service on the Greater Houston Partnership board, executive committee, and nominating committee.


    Mrs. Luna is a member of NACD (National Association of Corporate Directors), Women Corporate Directors, the International Women’s Forum, and the Texas A&M Mays School of Business Dean's Advisory Board. Mrs. Luna is active in the Young Presidents’ Organization.


    She is a summa cum laude graduate of Texas A&M University with a bachelor of business administration degree in finance and management.


    In recognition of her accomplishments in business and community, Mrs. Luna has received The Bob Onstead Leadership Award, is a Greater Houston Women’s Chamber of Commerce Hall of Fame inductee and was named one of Houston’s 50 Most Influential Women.

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